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Continually harvesting the crowds: A comparative case study of CMON and PEGASUS in the crowdfunding tabletop market

Title:
Continually harvesting the crowds: A comparative case study of CMON and PEGASUS in the crowdfunding tabletop market
Abstract:
This paper aims to investigate how a small business is able to continually use entrepreneurial financial sources (i.e. crowdfunding) within and after a successful transformation from an entrepreneur. It additionally investigates how a market incumbent is able to successfully join the market of entrepreneurial financial resources.
Year:
2018
Publication type:
Journal article
Journal:
Journal of Research in Marketing and Entrepreneurship
ISSN:
1471-521X
Number:
2
Volume:
20
Pages:
147-169
Language:
English
Document status:
Published
PubListerURL:
https://publister.bib.th-wildau.de/publister/public/publication/2597
Roedenbeck, M., & Lieb, M. (2018). Continually harvesting the crowds: A comparative case study of CMON and PEGASUS in the crowdfunding tabletop market Journal of Research in Marketing and Entrepreneurship. 20 (2), 147-169.
@article{2597,
    author           = {Roedenbeck, Marc and Lieb, Manfred},
    title            = {Continually harvesting the crowds: A comparative case study of CMON and PEGASUS in the crowdfunding tabletop market},
    journal          = {Journal of Research in Marketing and Entrepreneurship},
    year             = {2018},
    volume           = {20},
    number           = {2},
    pages            = {147-169},
    publisher        = {Emerald},
    doi              = {10.1108/JRME-11-2016-0047},
}


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